The Local Licks Spotlight features interviews with local business owners in the food industry. For this edition, I interviewed Todd Marchetti, who owns Colony Market along with his dad, Aldo Paul. Todd marks the fourth generation of this family-owned business. I first met him at the Brick Farmers’ Market back in May. Since then, whenever I visit the market, I can expect to be greeted by Todd with a hug and a smile. His commitment to ensuring customer satisfaction is evident with every encounter I have witnessed. In fact, what drew me to visit Colony Market in the first place was a story I heard about recipe sharing taking place at the stand between Todd and his customers. After my first visit, I was hooked and had to learn more about the history behind this business and the family that built it.
Back in 1938, Olinto Marchetti (Todd’s great-grandfather) started Colony Market by peddling fruits and vegetables to homes throughout a number of colonies in Brick and other parts of Ocean County. These areas included Herbertsville, Beverly Beach, Breton Woods, Kingfisher Cove, Baywood, Eagle Point, Vanada Woods, Cape Breton, Cedarwood Park, Shore Acres, Mantoloking, Seaside and Seaside Park. In order to meet the customers’ needs, Olinto and his son, Aldo Francis (Todd’s grandfather), peddled their produce six days a week using two trucks. The first storefront opened its doors in 1942 and the most recent closed in 2008.
At the present time, although there is no longer a storefront, the Marchetti family continues to offer a variety of quality produce, ranging from conventional to organic and GMO free.
Sherri: What are your most popular products?
Todd: Jersey Peaches, Jersey Corn and Jersey Tomatoes (all GMO free)!
Sherri: How do you keep customers coming back?
Todd: Two words…Quality and Courtesy (our store motto)
Sherri: What were the most memorable compliments you’ve received from customers?
Todd: That we were able to put a smile on a child’s face and to be able to help that family that really needed a hand
Sherri: What are your plans for the company’s future?
Todd: I am working toward a major expansion and quite possibly opening another storefront in the near future. We are already in two states (New Jersey and Pennsylvania) and are looking to expand into New York and Connecticut soon.
Visit Colony Market in person or on Facebook.